Categories
Business

Copywriting gems from a hundred-year-old Sears catalog

Sears, Roebuck & Company, which filed for bankruptcy last year, started its life as a mail-order firm in 1892, the Amazon of its time.

The early success of the company is often attributed to its co-founder’s copywriting skills. Richard Warren Sears was a railroad station agent in Minnesota when in 1886 his station received an unsolicited shipment of gold watches for a local jeweler, who refused it. Sears saw an opportunity and agreed with the wholesaler to sell them himself, in six months making a profit larger than his railroad salary. He then founded the company to sell watches and jewelry via advertisements in publications and by mailing flyers, and later started a catalog, for which Sears wrote every line of copy. He retired in 1908, but the tradition of good copywriting continued, helping the company become the largest retailer in the world.

Categories
Business

How to disregard business trends to find your niche

NearlyFreeSpeech.NET is a sharing hosting provider with a pretty unique approach. The amount of fucks they give about trends, be it business models popular in industry or cloud stuff or “fanatical support™ with customer champions”, is close to zero.